1976 Berlin by MCM
MCM´s pop-up experience store 1976 BERLIN was created by Dirk Schoenberger to host an advanced programming and product range for 1 year showcasing MCM´s new school luxury philosophy. Strategic development in collaboration with haebmau.Atelier.

1976 Berlin by MCM
client: MCM Worldwide
agency: haebmau.Atelier
photo credits: highsnobiety/Julien Tell, Modest Department
American Express